SE Brands New Corporate Headquarters

Self Esteem Brands/Anytime Fitness

A wellness-focused passion generated Anytime Fitness’s rapid growth and success — enough to be named the top global franchise two years in a row. Pursuing its passion, Anytime Fitness dreamed of harnessing its healthful, spirited ideals and infusing them into an active workplace. BWBR partnered with Anytime Fitness to capture that vision and design a new headquarters, capable of inspiring everyone to be their own change.

Upon arrival, visitors are plunged into a light-filled, vivacious entry. A wood-paneled staircase descends into the facility’s pulsing heart — a two-story commons where employees, franchisees, and visitors come together to share their passion for changing lives. Spacious pathways journey around the open office’s perimeter and lead to alternative group seating.

The variety of workstations invigorate staff and reflect Anytime Fitness’s inclusive team atmosphere. Glass-walled rooms strike the balance between collaborative and quiet spaces, supporting more focused tasks while allowing staff to maintain their connection with the rest of the office. Flexible, bright, uplifting. The new headquarters absorbs the energy of its people and empowers them to live their passion — bringing healthful change to the world.